Total Service
After 30 years in the industry, Automated Integrations was ready for a brand transformation that reflected their commitment to customers and building a best-in-class SAAS product. We guided them through new naming, identity, collateral system, and website, ultimately bringing forth Total Service - a trusted enterprise resource planning software used by HVAC, Elevator, and Service Organizations.
After 30 years in the industry, Automated Integrations was ready for a brand transformation that reflected their commitment to customers and building a best-in-class SAAS product. We guided them through new naming, identity, collateral system, and website, ultimately bringing forth Total Service - a trusted enterprise resource planning software used by HVAC, Elevator, and Service Organizations.
Client:
Total Service
Credits:
Ethan Blaney
Alex Lazaris
Role:
Creative Direction
Branding
Naming
Illustration
Web Design
All-In-One Service
The name "Total Service" emerged from a close look at where the company stands today and the vision they're building for tomorrow.
Inspiration
At its core, Total Service streamlines workflows and connects teams. To reflect this, we went back to the essentials of the platform. Binary code and digital patterns elements were inspirational to the foundation of the brand.
Design Direction
This design system uses the inspiration from the binary code in an on/off arrangement, a clear nod to the brand's geometric logo and an embodiment of the digital platform that Total Service builds. We also chose a color palette and illustrations that would stand out from the rest of their competitors and industry landscape.
