Carbon6
With a growing suite of products, Carbon6 needed a brand and visual system that was cohesive, adaptable, and scalable to match its rapid growth. Alongside another designer, I developed the brand and visual design system, including 12+ product logos, a custom illustration style, 20+ webpages, Figma components, and comprehensive guidelines to support the company and its internal teams. We also contributed to the initial launch and production of marketing assets.
With a growing suite of products, Carbon6 needed a brand and visual system that was cohesive, adaptable, and scalable to match its rapid growth. Alongside another designer, I developed the brand and visual design system, including 12+ product logos, a custom illustration style, 20+ webpages, Figma components, and comprehensive guidelines to support the company and its internal teams. We also contributed to the initial launch and production of marketing assets.
Client:
Carbon6
Credits:
Ethan Blaney
Alex Lazaris
Role:
Creative Direction
Branding
Logo Design
Visual Design
Illustration
Marketing Assets
Inspiration
Since its inception, the name Carbon 6 has been rooted in scientific nomenclature - Carbon is an element with an atomic number of 6. It consists of six protons, six neutrons, and six electrons. As the new brand came into shape, we wanted to continue this legacy, while expanding it through the design language.
Design Direction
The Carbon6 design system is crafted to reflect innovation and adaptability. It features a three-layer approach where gradients embody evolution, a noise layer adds texture for a tangible feel, and subtle patterns provide depth without distraction. A flexible color system unifies 16 distinct tools, ensuring individuality while maintaining brand harmony. Scalable, geometric icons were designed for clarity across all sizes, from mobile screens to large displays. Additionally, a cohesive illustration system streamlines storytelling, presenting functionalities clearly and maintaining visual consistency across all touchpoints.
Internal Team Support
We built incredibly comprehensive brand guidelines along with templates and Figma component libraries to help the Carbon 6 internal team in getting work out the door in a quick and efficient manner.
