Outset
Outset uses data-driven insights to create digital identities for purchases, revolutionizing how users buy, manage, and sell their belongings. With the need to attract users and investors at the startup stage, building a strong branding system was a must.
Outset uses data-driven insights to create digital identities for purchases, revolutionizing how users buy, manage, and sell their belongings. With the need to attract users and investors at the startup stage, building a strong branding system was a must.
Client:
Molly Montgomery
Credits:
Ethan Blaney
Role:
Creative Direction
Branding
Visual Design
Logo Design
Narrative Development
Core Narrative
Outset believes in the lasting value of possessions, and aim to enhance online shopping with tools that save time, highlight value, and build wealth. We aimed to trigger a consumer mindset that's more sustainable, highlights long-term value, and makes every item a personal asset.
Inspiration
Taking this narrative approach, I looked for inspiration from fintech platforms while also taking nods from traditional resale brands like Poshmark and Depop. Both Molly and I wanted to strike a balance between something that leaned slightly feminine while also being ambiguous to attract new investments and other audience demographics.
Design Direction
The design system reflects this in a clean, engaging, and playful way that blurs digital and physical boundaries. By utilizing glitch effects, simple typography, and a bitmap illustration system this allowed for wide but cohesive range of design elements to flex for different needs across touchpoints.
