Gin & Juice
Kristin Juszczyk enlisted myself and another designer to imagine a brand where fan gear that doesn't suck. Together we envisioned a world where sports merchandise is actually cool; one where nobody is excluded from fandom based on their gender and self-expression. The end result was Gin & Juice, which redefines diversity in fan fashion and creates a fan culture that is socially responsible, inclusive, and empowering.
Kristin Juszczyk enlisted myself and another designer to imagine a brand where fan gear that doesn't suck. Together we envisioned a world where sports merchandise is actually cool; one where nobody is excluded from fandom based on their gender and self-expression. The end result was Gin & Juice, which redefines diversity in fan fashion and creates a fan culture that is socially responsible, inclusive, and empowering.
Client:
Kristin Juszczyk
Credits:
Ethan Blaney
Alex Lazaris
Role:
Naming
Branding
Logo Design
Investment Collateral
Values
Gin & Juice’s aims to create products and opportunities that enable people to feel confident, inspired, and excited. They are redefining diversity in fan fashion and creating a fan culture that is socially responsible, inclusive, and empowering.
Inspiration
We took inspiration from pictorial and utilitarian design for the logo and iconography, and from materiality of both sports and apparel.
Design Inspiration
The repetitive motion of sewing, stitching, and the textures native to apparel as well as sports mechanics led us to reflect that within the design language. We achieved this by using repetitive imagery and typography as texture. Through this technique we were able to also reinforce the feeling of a packed stadium.
































