Epic Games
As a founding member of Epic Games' Creative Brand and Design team, I took on many roles like Art Director, Strategist, Designer, Copywriter, and more to shape the visual identity and support a wide range of initiatives for one of gaming's most innovative companies. While much of my focus turned to Fortnite, my work extended across Epic Games and Unreal Engine, driving creative solutions that have left a lasting impact for millions.
As a founding member of Epic Games' Creative Brand and Design team, I took on many roles like Art Director, Strategist, Designer, Copywriter, and more to shape the visual identity and support a wide range of initiatives for one of gaming's most innovative companies. While much of my focus turned to Fortnite, my work extended across Epic Games and Unreal Engine, driving creative solutions that have left a lasting impact for millions.
Client:
Epic Games
Credits:
Ethan Blaney
Epic Games
Role:
Creative Direction
Campaign Design
Design Systems
Art Direction
Multidisciplinary Design
Shaping Epic Games
I defined and executed brand strategies for Epic Games, including Fortnite and Unreal Engine, ensuring consistency across all touchpoints. By creating scalable frameworks and adaptable solutions, I helped evolve the company’s identity as its goals shifted, laying the foundation for future brand evolutions seen today.
A Creative Powerhouse
I led the marketing art direction for over 160 global campaigns and product launches, including Fortnite season launches, partnerships with Travis Scott and Nike, and live events. From concept to delivery, I crafted multi-channel solutions across thousands of assets, spanning digital, print, apparel, and more.
Creative That Reached Millions
From sold-out apparel drops to live events with 10M+ viewers, I contributed and collaborated on initiatives that created impactful experiences audiences around the globe and helped to redefine the relationships of gaming and pop-culture.
