Frances Harvey
Frances Harvey, formerly Thirty7 Degrees, is a visionary interior design studio with presences in Los Angeles, CA and Austin, TX. The brand marks a new chapter in their story, aligning to the quality of work they have been producing for years, and resonates with their intended clientele.
Frances Harvey, formerly Thirty7 Degrees, is a visionary interior design studio with presences in Los Angeles, CA and Austin, TX. The brand marks a new chapter in their story, aligning to the quality of work they have been producing for years, and resonates with their intended clientele.
Client:
Frances Harvey
Credits:
Ethan Blaney
Alex Lazaris
Role:
Naming
Logo Design
Illustration
Marketing Assets
Website Design
Blended Name
When looking to rename Thirty7 Degrees, the owner Jess had several wonderful name ideas, but one stood out as the strongest of the bunch. The name Frances Harvey was chosen as an homage to two important and influential family members that played a significant role in her creative journey.
Inspiration
We took cues from handcrafted script letterforms and bold patterns and wanted to strike a balance between luxury and elegance with architecture and space.
Design Direction
Delicate spacing and composition strengthen the brands demonstration of design expertise and elegant taste. We integrated a thread throughout many of the collateral pieces and use it as an illustration language to help reinforce concepts or story telling opportunities.
